Best Case in Chinese award at the 2020 NACRA conference

Hello everybody, I am Hu Jingbo from Jiangxi University of Finance and Economics, China. It is a great honor to receive the Best Case in Chinese award at the 2020 NACRA conference. I would like to thank ICRA and NACRA for their support, which has provided a powerful motivation for our case writing.

NACRA selected Zhengbang, one of China’s top 500 enterprises as our research object, focusing on the development of the pig-breeding business. We analyzed the characteristics of the three model of their pig-breeding business and the innovation path, discussed the challenges encountered in each stage and explored how the ambidextrous capability help to resolve these innovation challenges.

Teaching through cases is valuable. Thank again for the opportunity and the encouragement from ICRA and NACRA. You have always inspired us to move forward. Thanks a lot.

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