International Case Research Association

A non-profit voluntary professional association whose mission is to promote emerging market cases on a global scale.

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Case Method Videos

Watch leading academics discuss the Case Method from the 2020 NACRA Conference


ICRA shares case teaching experiences among leading academics.



ICRA offers training and certification for Case Researchers.

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The International Case Research Association

Why Choose Us?

The International Case Research Association is a non-profit voluntary professional association whose mission is to promote emerging market multinational cases on a global scale.

Annual Meetings

We sponsor annual meetings to help you improve your emerging market multinational cases through the peer-reviewed process.

Promote Your Emerging Market Business Cases

We will help you promote your emerging market multinational business cases through multimedia and case-competitions around the world

Professional Certification

We will provide professional development seminars and activities aimed at enhancing your skills in case research.

Increase Your Case Publications

We will work together to enhance the legitimacy and status of case research and pedagogy within emerging-market companies, institutions, and professional associations

Case Method

Comments from Case Researchers & Scholars

The case method of teaching is well-suited to facilitate learning about decision-making in more complex, messy, and dynamic organizational contexts. Successful managers use their assessment of multiple data points and personal experiences to make decisions. Well-researched and comprehensive cases provide an excellent platform for students to develop these skills. Engaging cases, that employ an appropriate narrative story-telling style, allow students to play the role of decision-makers, and strengthen their communication skills as they argue for or against a decision. Instructors that refine their case teaching craft in the physical or online classroom are able to generate a factual debate around strategic options, and the implications of relevant decisions.
Dr. Michael Goldman

Associate Professor, University of San Francisco, President, North American Case Research Association

The relationship between practice and theory, action and research, problems and solutions, is fundamental to all fields of applied social science, including business management. Case teaching plays a critical role in better balancing such relationship. Through cases, students can study, reflect on and implement certain frameworks and tools more proactively. In addition, with cases, instructors can refine their teaching skills and make their contents more meaningful, especially when they have in-depth dialogues with practitioners and develop their own cases. Case development is both a science and an art, which worth educators’ devotion, long-term efforts and professional skills.
Dr. Liman Zhao

Senior Case Researcher, Case Centre, China Europe International Business School

When people talk about what kinds of abilities are most important for success in the workplace, they often mention creativity, critical thinking, the ability to analyze complex and ambiguous situations, and being able to solve problems and make decisions despite uncertainties. So how can you cultivate these skills? One good way is by puzzling through real-life business cases. Whether you are a full-time student or are working and studying in your free time, the “case method” can help you.
A well-written teaching case resembles a detective story or investigative journalism that grabs the reader and compels him or her to keep reading, and dig into a situation to discover what is really going on. In this way, cases are art. But cases are also science: they are based on real-life situations, are logically structured, and serve a clear pedagogical purpose. A case writer must know what he or she wants students to take away from a case, and reverse engineer the data into a proper case study. To write a good case is not just to tell a story about an organization, but to explore what lies behind a decision. It is this focused exploration and discovery that makes case writing science.
Tao Yue

Managing Editor at the Rotterdam School of Management (RSM) Case Development Centre, Erasmus University 

The case method of teaching is a good way for students to apply their knowledge and sharpen their critical thinking. Decisional cases, especially, with well-designed dilemmas and tensions embodied in the narrative stories, inspire students to identify the dilemmas and their implications, prioritize the decision criteria based on relevant theories and specific contingencies in the cases, then make the final decision. Decisional cases also enable instructors to organize case discussion in the forms of role playing or debate. Continuing cases are more about giving suggestions or provide solutions. They help students to develop a systematic understanding of a course by relating cases to the theoretical framework and requiring students to provide solutions to each case in alignment with others.
Dr. Yi Wu

Associate Professor, SILC Business School, Shanghai University

The best way to explore the issue and idea in management development is to investigate the enterprise practice, and to integrating, interpreting, enriching, developing, even doubting the theory of management practices in teaching. Case teaching will facilitate this process and apply knowledge into action.
Dr. Chaoping Luo

Professor, Southwest University

Every teaching case looks like a baby of case authors. After a long time R&R, hopefully the case could be accepted and published. A published case served as a set of field knowledge elements, combined and recombined by teachers, students and authors. Enjoy the storytelling experience and the Aha moment.
Dr. Chongfeng Wang

Professor and Case Centre Director, Qingdao University

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