We are a non-profit voluntary professional association who helps promote emerging market cases on a global scale
Our mission is to facilitate exchange amongst case researchers and bring emerging market stories to the world.
- Sponsoring an annual meeting for the improvement of new, peer-reviewed emerging market multinational cases to be submitted to case publishers;
- Promoting the worldwide use of emerging market multinational business cases in multiple media and case competition throughout the world;
- Providing professional development seminars and activities aimed at enhancing skills in case research related with emerging market multinationals;
- Working to enhance the legitimacy and status of case research and pedagogy within emerging market companies and institutions and professional associations