Cases Written in the Chinese Language
Track Chair: William Wei, Algoma University
Co-Chair: Shimin Chen, China Europe International Business School Case Centre
Co-Chair: Haibo Hu, Jiangxi University of Finance and Economics
Discussion Leader: William Wei & Shimin Chen
Friday October 17, 2025
Keynote Address：
Lu Zhang and Yuting Deng, The Chinese Way of Enterprise: Connotation, Mission, and Technological Innovation Path
| Cases | Authors |
| HW FM Service Outsourcing Contract Innovation (A) | Woo Kok Lian Wang Xin Yan |
| Qingshan Group: The Path to International Growth for Multinational Companies in Emerging Markets | Shimin Chen Ling Zhao |
| Sustainability For a Better Future: Goldwind Science & Technology’s Path to Health Management | Yang Wang Yuan Wei |
| The Market Launch of Washable Masks | Jin Dai |
| Water Business Multifamily M&A | Woo Kok Lian Wang Xin Yan Guo Zhao Dong |
| A Game of Strategy: Managing Offline Expansion and Online Innovation at CCYC | Lan Huang Vicky Nie |
| BK Ltd.: Opportunities and Challenges in Establishing a Joint Venture with UK Partners | Yi Ke Ruicong Sang |