ICRA has annouced the 2025 Best Case Brand Awards (BCBA) Winners
Celebrating the 2025 Best Case Brand Award-Winning Companies
The BEST CASE BRAND AWARDS (BCBA) is the exclusive international awards presented to businesses that have made an influential contribution to the case teaching and case research. BCBA is hosted by the International Case Research Association (ICRA) and Quality Case Educator (QCE). Its vision is to CONTINUOUSLY IMPROVE THE ECOSYSTEM OF CASE RESEARCH BY RECOGNIZING THE CONTRIBUTIONS FROM BUSINESSES.
This year, we received official nominations from over 100 companies worldwide, representing 19 major industries, including: Accommodation and Food Services; Administrative, Support, Waste Management and Remediation Services; Agriculture, Forestry, Fishing and Hunting; Arts, Entertainment, Sports and Recreation; Construction; Educational Services; Finance and Insurance; Health Care and Wellness Services; Information, Media and Communications; Manufacturing; Mining, Quarrying, and Oil and Gas Extraction; Professional, Scientific and Technical Services; Public Administration; Real Estate and Rental Services; Retail Trade; Social Advocacy and Non-Profit Organizations; Transportation and Warehousing; Utilities; and Wholesale Trade.
Through global public voting on the official ICRA website, online engagement reached a historical record of over 10,000 participants. In the end, 11 companies were awarded the 2025 Global Best Case Brand Awards, earning their place on the Premium Case Brand List featured in business school classrooms around the world.
Strategic partners of the 2025 BCBA and
Sources of the award-winning case publications:
The Canada–China Business Council (CCBC) and the China Simulation Federation (CSF) jointly promote corporate case studies entering global markets, business school classrooms, and executive training systems.
The award-winning cases have all been published by leading international case publishers, including Harvard Business School and Ivey Business School.
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List of 2025 Award-Winning Companies
01 Sinocan Supply Inc.
Winning Case: Sinocan: How Cultural Mixing Helps Moutai Going Global
02 PBG BioPharma
Winning Case: PBG BioPharma: Cannabis Consumer Health Market Entry Preparation
03 China Feihe
Winning Case: Feihe Dairy: Investing in Canada
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BCBA 2025｜Award-Winning Companies Showcase
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04 Weaver Network Technology Co., Ltd.
Winning Case: Weaver Network Technology Co., Ltd: Navigating the Future of Digital Collaboration
05 iQIYI
Winning Case: iQIYI, Chinese Netflix-Style Streaming Service: Inflated Its Revenue?
06 Zhong Zhi New Economy Industry Development Co., Ltd.
Winning Case: Zhongzhi: Investigating the Mixed Value of the Metaverse
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BCBA 2025｜Award-Winning Companies Showcase
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07 Motion Pay Technology Inc
Winning Case: Motion Pay Technology Inc.: Expanding Cross-Border Payment
08 iFlyTek
Winning Case: iFLYTEK: Empowered by AI, Growing Toward the Sun
09 ChangHong IT
Winning Case: Changhong Jiahua — Building a VR/AR Ecosystem
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BCBA 2025｜Award Ceremony & Guest Group Photos
Representatives of the organizers, judging experts, and award-winning companies gathered to witness a new chapter in brand case excellence.
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10 New Oriental Vision Overseas (NOVO)
Winning Case: New Oriental: A Model Exploration for Transforming Live Streaming
11 WaterDrop Inc.
Winning Case: A Social Enterprise Growing Amid Doubts — The Unicorn Journey of Waterdrop
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BCBA 2025｜Award Ceremony & Guest Group Photos
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Organizer Introduction
International Case Research Association (ICRA)
International Case Research Association (ICRA) is an affiliate non-for-profit partner of the North America Case Research Association (NACRA) dedicated to case research, case publishing and case brand marketing globally, especially the emerging markets. ICRA has assisted in the successful publication of over 40 business cases, and organized international case debate competitions, assistant case researcher certification and case
research summits. Its 100+ chapter schools are from 16 countries.
Quality Case Educator (QCE）
Quality Case Educator (QCE) is a certification and accreditation service provider engaged in the continuous improvement of case teaching quality and innovative capacity. QCE has committed to investing in a universal case learning and case teaching solution with online-offline data-driven process management and a cross disciplinary training philosophy.
Strategic Partners
China Simulation Federation (CSF) – Virtual Simulation Education and Teaching Committee
Canada–China Business Council (CCBC)
Our Mission
✓ Encourage businesses’ active engagement to grow the sustainability of case research.
✓ Provide an effective platform for promoting case brands.
✓ Improve the collaboration among case researchers in emerging countries.
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