Ali Taleb, PhD, is Associate Professor of Strategy and Global Management at MacEwan University, based in Edmonton, Canada. With a strong business experience in corporate settings and management consulting prior to joining academia, he is a keen user and promoter of the case method approach to both research and teaching. His case-based research won the Outstanding Author Contribution of Emerald Literati Awards in 2018. The teaching cases he co-authored are also widely adopted, including one that made it to the Best Sellers list of Ivey Publishing in September 2018. Furthermore, Dr. Taleb has mentored and delivered workshops to educators who are new to case teaching and writing. He has also taught thousands of students how to learn with cases and coached dozens of teams that won numerous case competitions internationally.