Dr. Jianping Liang, "Top 100 Talents Program" Associate Professor and Doctoral Supervisor, is the Director and Principle Investigator of Chan Sui-Kau Asia Pacific Case Development and Research Center, Deputy Director of Teaching and Research Office in Marketing, at School of Business, Sun Yat-sen University. He is an Associate Editor of Asian Case Research Journal. He has obtained a PhD degree in Business Administration from Ivey Business School of Canada. He has studied at Harvard Business School (HBS), Ross Business School at University of Michigan, and Babson Business School. Research fields include cognition and emotion, prosocial behavior, brand management, innovation diffusion, and cultural influence. He has published articles in well-known academic journals, including Journal of Consumer Psychology, Internet Research, Journal of Product & Brand Management, and Journal of Consumer Behaviour.