Dr. Eric Dolansky is an associate professor of marketing at the Goodman School of Business, Brock University, Canada. Dr. Dolansky strongly believes in an engaging, interactive classroom, with contributions not only from the instructor but from the participants. For this reason, his classes often employ case analysis and discussion, role playing, discussion/debate, and interactive activities to advance the learning and understanding of the concepts. Dr. Dolansky is heavily involved in case learning and teaching, having chaired the case division of the Administrative Sciences Association of Canada, and serves as co-president of the North American Case Research Association and associate editor of the Case Research Journal. Dr. Dolansky received his BA in Film from Ryerson University, and his MBA and PhD from the Ivey Business School at Western University. He is also a two-time Jeopardy! champion.