Dr. Hui Xu Professor, Doctoral supervisor and Director of Service Management Research Center in Department of Marketing, Business School, Nankai University, Tianjin, China.
Dr. Hui Xu had been visited USA as a Fulbright Visiting Scholar and Fulbright Scholar-in-Residence at Utah Valley University from 2011-2012. Now, her research directions are Marketing; International Business Management; and Internationalization of Service Enterprises. Ongoing research projects are (1) Research on International Marketing Dynamic Capabilities of Chinese Enterprises Under Risky Environment: Theory Model, Constructive Mechanism and Effects on Financial Performances, supported by National Natural Science Foundation of China; (2) Research on the Risk Identification Mechanisms, Measure Indicators, and Management Control in the Internationalization Process of Chinese Companies. supported by National Natural Science Foundation of China; and (3) Research on MNES’ Global Strategies , supported by the Research Foundation from Ministry of Education of China.
Upon to now, she had published more than 80 high quality papers in the top academic journals in China, such as IBR, JGM, AIM ,Management World, Journal of Management Science, Nankai Business Review , and so on.