Dr Helen Huifen Cai is an Associated Professor of International Management and Innovation at Business School, Middlesex University London. And a Visiting Professor at the School of Economics & Management, Zhejiang SCI-TECH University and Jiaxing University in China. She worked as a senior economist in the Central Bank and the largest state-owned Bank – Industry and Commercial Bank of China (ICBC) prior to working at universities. Her research focuses on firm’s innovation & R&D, multinational enterprises and FDI, international marketing, SMEs & family business, corporate governance and firm-level industry dynamics in emerging markets. She serves as an editorial board for Journal of World Business and she has served as guest editor for special issues for European Business Review, and European Management Journal etc. She has also received a number of research funding from One Asia Foundation, Eurasia Foundation and Middlesex University. Her work has published in various academic journals such as Journal of Business Research, Technological Forecasting and Social Change, Journal of Accounting and Finance, European Business Review and Business and Industrial Marketing.