ICRA Advisory Committee Member
Yuanfang Lin
Dr. Yuanfang Lin is Associate Professor of Marketing and Graduate Program Coordinator at Gordon S. Lang School of Business and Economics, University of Guelph. He is an Editorial Review Board member for the International Journal of Research in Marketing, and Associate Editor for the Canadian Journal of Administrative Science. Dr. Lin has published his research work in premier journals such as Marketing Science, Management Science, Journal of Retailing, International Journal of Research in Marketing, and case studies at Ivey Case Publishing.