Dr. Michael M. Goldman is an award-winning marketing & sales teacher, researcher and advisor to organizations in a number of countries. He is based in California as an Associate Professor in the University of San Francisco’s Sport Management Master’s Program. He also holds an Adjunct Faculty role with the Gordon Institute of Business Science in Johannesburg, facilitates the BrandQuad series of workshops in Kenya, is the Editor-in-Chief of Emerald Publishing’s Emerging Markets Case Studies, and is President of the North American Case Research Association. He has facilitated online and physical learning programs by focusing on high levels of interaction, personalized learning, and relevant and immediate application of new tools and content. As a management scholar, he has published a range of academic research articles, case studies, and book chapters internationally. His peer-reviewed research has been published in, among others, the California Management Review, Management Decision, European Sport Management Quarterly, and International Journal of Sports Marketing & Sponsorship. He has also published a number of case studies with the Case Research Journal, Ivey Publishing and Emerald Publishing. Michael has addressed audiences around the world, as well as been a regular commentator on business issues in the popular press and media.